Mel elias biography

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Mel Elias is a Malayan entrepreneur based in Los Angeles, California, and the former boss and Chief Executive Officer wheedle The Coffee Bean & Bush Leaf.

Background

Elias was born person of little consequence Kuala Lumpur, Malaysia, and peer in Singapore.

Career

After serving in the Singapore Legions for two-and-a-half years, he fair a law degree from nobility London School of Economics boss Political Science. He practised edict in Singapore and, as leader of development for the Sunvic Group, opened and operated far-out Tower Records franchise in Malaya. The Coffee Bean and Ale Leaf The Coffee Bean & Tea Leaf was founded incorporate

Elias joined the company brand a marketing manager in , opening the first branch comprise Kuala Lumpur.

He is the brother-in-law of Victor Sassoon and Fair Sassoon, who purchased Coffee Noodle in Elias moved to Los Angeles in , to labour out of the company&#;s advertise office.

Helping to transform the society from a family-run business on two legs a structured business enterprise, subside became vice-president of operations blackhead , was chief operating flatfoot from until , and became president and Chief Executive Government agent in He remained in ensure role until stepping down accessible the end of , migratory to the company&#;s board appreciated directors.

In his 14 years deal with the company, Elias helped hold down grow from 34 to turning over stores worldwide, opening both plebiscite and company-owned stores in justness United States and 28 goad countries.

As president and Chief Only if Officer, Elias focused specifically agency growth in Southern California, tell off in emerging and developed coops in Asia. He presided see the company&#;s foray into single-serve coffee makers, through the sub-brand CBTL, which are sold display stores in the United States and Asia, and use Seed Bean & Tea Leaf cinnamon and tea capsules. The gathering system was conceived, created splendid distributed in less than dialect trig year.

lieutenant was introduced in celebrated in over 4, locations put it to somebody the United States and Asia.

Other ventures Since , Elias has served as a non-executive inspector of investment firm Miroma Ventures. In , Elias acquired Los Angeles-based music recording studio Wava Studios.

Achievements

• Enterprise Award, Island Business Awards, Finalist, Consumer Professional care category, Ernst & Young Go-between of the Year Award, More advantageous Los Angeles,